New ‘Disney Jr. Live On Tour’ Show to Hit Over 60 U.S. Cities. The division of Sony Music Entertainment, Terrapin Station is launching the fifth North American tour built around the successful Disney Jr. Live On Tour franchise, the company announced Monday (May 13 2024).
The new tour, titled Disney Jr. Live On Tour: Let’s Play, is slated to visit more than 60 U.S. cities this fall thanks to aggressive routing, support from new presenting sponsor Walmart and an IP partnership with the extremely popular cable channel, Disney Jr.
The family entertainment industry is experiencing a big renewed growth in the post-pandemic era as families look for affordable movies experiences created for young children but meeting this demand can be a challenge for smaller promoters as many of them struggle to get license premium children’s content and compete for venue dates against larger competitors including Feld Entertainment, owners of Ringing Brothers and Barnum and Bailey Circus, and Round Room Entertainment, a New York-based family show production company that completed a management-led buyout from former owner Hasbro in 2022.
The new Disney Jr. Live On Tour: Let’s Play kicks off Sept. 17 at Segerstrom Center for the Arts in Costa Mesa, Calif., and will make the franchise’s first-ever appearance at Los Angeles’ Peacock Theater Sept. 20. Additional stops include The Theater at Madison Square Garden in New York, The Opry House in Nashville and the Rosemont Theatre in Chicago.
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